Fashion for the rebels
Tarama Denim Couture is designed for the rebel at heart. Not the jeans everyone is wearing, Tarama is for breaking rules, with a unique interpretation of personal style that defines the many moods of the women who wear its fashion.
We teamed up with Tarama to bring this story to life with campaign that reflected the brand’s unmistakably rebellious character.
Big Fat Buzz’s relationship with Tarama Denim Couture delivered Autumn / Winter — 2016 campaign; a highly engaging and contextual e-commerce website; content strategy, shoot & production; social engagement & media buying; promotions, customer engagement & relationship management on the digital channel.
CAMPAIGN AUTUMN / WINTER 16
Breathing life into the rebellious voice of the brand, the Tarama BFF campaign celebrates individual style identity.
The many style interpretations of the oldest casual wear is presented with a modern twist which resonates with the youth culture.
Contextualised Shopping: Doing more than pushing products... pushing the brand’s rebellious culture as well. Curated edits and dedicated section for informed purchase on denim fits.
Developing a unique story by bringing content, craft, culture, and commerce together for digital—site & social, and retail branding.
Designed to evoke inspiration and desire, the e-commerce experience from homepage to product listing pages and product detail pages provide context and motivation through original creative content and branded imagery.
ENHANCING PRODUCT DISCOVERY
Aligning to the user’s explorative nature, we curated edits that allows users to discover collection pages and get inspiration on product styling and pairing.
The shopping platform brings an elevated experience to the users. By aligning ourselves to how consumers shop in reality we built an experience that allows users to search by occasion, denim fits as well as the traditional methods, such as color and style.
CUSTOMER RELATIONSHIP MANAGEMENT & AUTOMATION
Continuing further in the sales funnel, we strategised workflow design & triggers and created compelling messaging to further communication through mobile-responsive mailers with Tarama audience for promotions, product recommendations, abandon carts, customer re-engagement, editorial updates, etc.
The communication was structured to bring out the brand’s unmistakably rebellious character.
By crafting content hub for deeper discovery and reinforcing Tarama’s brand driver of “Never be Boring”. We positioned the tone to suit a young audience to achieve greater social engagement and brand awareness through engagement campaigns & media amplification.
We worked with Tarama to introduce the brand in the social space and build an image that the users can identify with.
We worked with social influencers and encouraged people to tag their best friends via #TaramaBFF hashtag.