Raghavendra Rathore Jodhpur stands for quality, authenticity, and heritage; and that’s what its demographic of enthusiasts value. Through the J Lifestyle & Luxury Retail marketing program, we were responsible to create a marketing booklet that targeted an upscale audience with refined taste in luxury. 


The communication strategy, creative direction, and design direction were aimed to transport the reader into the world of Raghavendra Rathore Jodhpur and evoke an emotional relationship by taking them through the brand’s rich cultural heritage and ethos.


The booklet highlighted luxury brand’s collection, in-store experience, nostalgia, and heritage that appeals to the aspirations of contemporary luxury consumers.